Principles of Logo Design

When considering a brand, the logo often comes to mind as a powerful visual representation. Simple logos, with uncomplicated shapes, convey stronger messages and leave lasting impressions. In "Principles of Logo Design," George Bokhua, a renowned logo designer, shares his process for creating timeless logotypes. Drawing inspiration from classic texts on grid systems and design principles, Bokhua guides designers through applying a strong, minimal aesthetic to logo creation. The book covers essential topics like gridding, the golden ratio, sketching, refining, and executing logos in Adobe Illustrator. "Principles of Logo Design" is a valuable resource for graphic designers, emphasizing the art of designing visually pleasing and perfect logos.