Nike: Better is Temporary
Phaidon's landmark publication, Nike: Better is Temporary, celebrates Nike's journey from rebel upstart to global icon. Unveiling the brand's ethos-driven design approach, the visually immersive book unveils industry-defining innovations and unreleased prototypes, alongside insider stories. The book's five thematic chapters explore Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability, starting with the groundbreaking "Breaking2" endeavor. The striking design incorporates Nike's signature colors and features world-champion marathoner Eliud Kipchoge. With 500 color illustrations and insights from Nike's team, the book serves as an inspirational manual of innovation for generations, emphasizing that being the best is a continuous quest.
Phaidon's landmark publication, Nike: Better is Temporary, celebrates Nike's journey from rebel upstart to global icon. Unveiling the brand's ethos-driven design approach, the visually immersive book unveils industry-defining innovations and unreleased prototypes, alongside insider stories. The book's five thematic chapters explore Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability, starting with the groundbreaking "Breaking2" endeavor. The striking design incorporates Nike's signature colors and features world-champion marathoner Eliud Kipchoge. With 500 color illustrations and insights from Nike's team, the book serves as an inspirational manual of innovation for generations, emphasizing that being the best is a continuous quest.
Phaidon's landmark publication, Nike: Better is Temporary, celebrates Nike's journey from rebel upstart to global icon. Unveiling the brand's ethos-driven design approach, the visually immersive book unveils industry-defining innovations and unreleased prototypes, alongside insider stories. The book's five thematic chapters explore Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability, starting with the groundbreaking "Breaking2" endeavor. The striking design incorporates Nike's signature colors and features world-champion marathoner Eliud Kipchoge. With 500 color illustrations and insights from Nike's team, the book serves as an inspirational manual of innovation for generations, emphasizing that being the best is a continuous quest.
