This volume profiles 21 of America’s leading young industrial and graphic design firms, offering a deep dive into the latest trends in design as both aesthetic and cultural phenomena. Through engaging interviews and vibrant color illustrations, Hugh Aldersey-Williams examines the backgrounds, influences, and working methods of today’s most innovative designers, showcasing the diversity and energy that define contemporary American design.
Focusing on commercial, functional creations rather than exclusive art pieces, the featured designers produce mass-market items like computers, telephones, posters, and magazines. Each profile includes a concise introduction and a portfolio of the firm's work, highlighting iconic designs such as Apple computers, View-Masters, Copco dinnerware, and album covers for Talking Heads. The book also explores graphics for renowned publications like Artforum and Spy Magazine, and branding for institutions such as the Brooklyn Academy of Music's Next Wave Festival.
Featuring firms like M & Co., Smart Design, frogdesign, and April Greiman, this collection celebrates the innovation and practicality of modern design. It’s a must-read for anyone interested in the intersection of art, culture, and functionality within contemporary American design.
This volume profiles 21 of America’s leading young industrial and graphic design firms, offering a deep dive into the latest trends in design as both aesthetic and cultural phenomena. Through engaging interviews and vibrant color illustrations, Hugh Aldersey-Williams examines the backgrounds, influences, and working methods of today’s most innovative designers, showcasing the diversity and energy that define contemporary American design.
Focusing on commercial, functional creations rather than exclusive art pieces, the featured designers produce mass-market items like computers, telephones, posters, and magazines. Each profile includes a concise introduction and a portfolio of the firm's work, highlighting iconic designs such as Apple computers, View-Masters, Copco dinnerware, and album covers for Talking Heads. The book also explores graphics for renowned publications like Artforum and Spy Magazine, and branding for institutions such as the Brooklyn Academy of Music's Next Wave Festival.
Featuring firms like M & Co., Smart Design, frogdesign, and April Greiman, this collection celebrates the innovation and practicality of modern design. It’s a must-read for anyone interested in the intersection of art, culture, and functionality within contemporary American design.
