Logos That Last / Allan Peters
Discover the art of creating timeless logos with Logos That Last by award-winning designer Allan Peters. Drawing from a career spanning boutique agencies, a top marketing firm, global advertising, and an in-house role with a top-ten brand, Peters shares his proven formula for effective, lasting logo design. This guide breaks down his expert knowledge into accessible, practical steps for designers at any level.
Inside, you’ll find hands-on instructions for mastering brand mark design, strategies for building complex brand identity systems, and tips for incorporating badges into your projects. Packed with real-world examples, passion projects, and invaluable insights, Logos That Last is an essential resource for anyone aiming to craft logos with enduring impact.
Discover the art of creating timeless logos with Logos That Last by award-winning designer Allan Peters. Drawing from a career spanning boutique agencies, a top marketing firm, global advertising, and an in-house role with a top-ten brand, Peters shares his proven formula for effective, lasting logo design. This guide breaks down his expert knowledge into accessible, practical steps for designers at any level.
Inside, you’ll find hands-on instructions for mastering brand mark design, strategies for building complex brand identity systems, and tips for incorporating badges into your projects. Packed with real-world examples, passion projects, and invaluable insights, Logos That Last is an essential resource for anyone aiming to craft logos with enduring impact.
Discover the art of creating timeless logos with Logos That Last by award-winning designer Allan Peters. Drawing from a career spanning boutique agencies, a top marketing firm, global advertising, and an in-house role with a top-ten brand, Peters shares his proven formula for effective, lasting logo design. This guide breaks down his expert knowledge into accessible, practical steps for designers at any level.
Inside, you’ll find hands-on instructions for mastering brand mark design, strategies for building complex brand identity systems, and tips for incorporating badges into your projects. Packed with real-world examples, passion projects, and invaluable insights, Logos That Last is an essential resource for anyone aiming to craft logos with enduring impact.
