Logo is a comprehensive celebration of the best logos in use today, offering insight into the power of visual identity in a fast-paced world. The book showcases iconic designs from masters like Paul Rand, Saul Bass, and Anton Stankowski, alongside contemporary innovators such as Sagmeister Inc., Studio Apeloig, and Segura Inc.
Organized into three sections, it explores Logotypes and Letters (text-based logos), Symbols (pictorial and abstract emblems), and Families and Sequences (logo systems). Each section provides context for decoding visual trends—like the rise of handwritten styles, geometric forms, and minimalist designs. The book dives into the meaning behind common motifs like mountains and stars, while examining why some brands are dropping words altogether.
Interspersed throughout are 40 in-depth profiles of influential logos, from classics like Lufthansa and WWF to contemporary designs like Tate and Con Edison.
Designed by London-based Spin, known for their work with Channel Five and the Whitechapel Gallery, this book is both a source of inspiration and a practical guide to identity design. Authored by Michael Evamy, a seasoned design journalist and branding expert, Logo is an essential reference for creatives and anyone interested in the art of visual communication.
Logo is a comprehensive celebration of the best logos in use today, offering insight into the power of visual identity in a fast-paced world. The book showcases iconic designs from masters like Paul Rand, Saul Bass, and Anton Stankowski, alongside contemporary innovators such as Sagmeister Inc., Studio Apeloig, and Segura Inc.
Organized into three sections, it explores Logotypes and Letters (text-based logos), Symbols (pictorial and abstract emblems), and Families and Sequences (logo systems). Each section provides context for decoding visual trends—like the rise of handwritten styles, geometric forms, and minimalist designs. The book dives into the meaning behind common motifs like mountains and stars, while examining why some brands are dropping words altogether.
Interspersed throughout are 40 in-depth profiles of influential logos, from classics like Lufthansa and WWF to contemporary designs like Tate and Con Edison.
Designed by London-based Spin, known for their work with Channel Five and the Whitechapel Gallery, this book is both a source of inspiration and a practical guide to identity design. Authored by Michael Evamy, a seasoned design journalist and branding expert, Logo is an essential reference for creatives and anyone interested in the art of visual communication.
Author: Michael Evamy
Publisher: Lawrence King Publishing
Format: Softcover
Condition: Used (some passages have been highlighted or underlined)
