In today’s competitive marketplace, branding is key to differentiation. Whether launching a new brand or revitalizing an existing one, Designing Brand Identity presents a proven five-phase process for creating and implementing a powerful brand identity. This comprehensive guide covers everything from research and analysis to strategy, design development, application, and governance.
The Third Edition includes updated case studies from world-class brands like Herman Miller, General Electric, and the Obama 2008 campaign. It also explores emerging trends in sustainability and social networks, providing fresh insights into modern branding practices.
Written by Alina Wheeler, an expert in strategic branding, this book offers valuable tools for reimagining brands across diverse sectors, from Fortune 100 companies to nonprofits and entrepreneurial ventures. A must-read for anyone looking to build or refresh a successful brand.
In today’s competitive marketplace, branding is key to differentiation. Whether launching a new brand or revitalizing an existing one, Designing Brand Identity presents a proven five-phase process for creating and implementing a powerful brand identity. This comprehensive guide covers everything from research and analysis to strategy, design development, application, and governance.
The Third Edition includes updated case studies from world-class brands like Herman Miller, General Electric, and the Obama 2008 campaign. It also explores emerging trends in sustainability and social networks, providing fresh insights into modern branding practices.
Written by Alina Wheeler, an expert in strategic branding, this book offers valuable tools for reimagining brands across diverse sectors, from Fortune 100 companies to nonprofits and entrepreneurial ventures. A must-read for anyone looking to build or refresh a successful brand.
