Logo Modernism
Logo Modernism, a groundbreaking TASCHEN publication by Jens Müller, presents an unparalleled catalog of approximately 6,000 modern trademarks from the period 1940-1980. Exploring the birth of corporate identity through modernist attitudes, the book delves into graphic design's distillation of modernism. It covers diverse industries, from media and retail giants to airlines and art galleries, with chapters on Geometric, Effect, and Typographic designs. The comprehensive catalog includes designer profiles, case studies, and insights into luminaries like Paul Rand and significant projects such as Fiat and the 1968 Mexico Olympic Games. A valuable resource for designers and a captivating glimpse into social, cultural, and corporate history.
Logo Modernism, a groundbreaking TASCHEN publication by Jens Müller, presents an unparalleled catalog of approximately 6,000 modern trademarks from the period 1940-1980. Exploring the birth of corporate identity through modernist attitudes, the book delves into graphic design's distillation of modernism. It covers diverse industries, from media and retail giants to airlines and art galleries, with chapters on Geometric, Effect, and Typographic designs. The comprehensive catalog includes designer profiles, case studies, and insights into luminaries like Paul Rand and significant projects such as Fiat and the 1968 Mexico Olympic Games. A valuable resource for designers and a captivating glimpse into social, cultural, and corporate history.
Logo Modernism, a groundbreaking TASCHEN publication by Jens Müller, presents an unparalleled catalog of approximately 6,000 modern trademarks from the period 1940-1980. Exploring the birth of corporate identity through modernist attitudes, the book delves into graphic design's distillation of modernism. It covers diverse industries, from media and retail giants to airlines and art galleries, with chapters on Geometric, Effect, and Typographic designs. The comprehensive catalog includes designer profiles, case studies, and insights into luminaries like Paul Rand and significant projects such as Fiat and the 1968 Mexico Olympic Games. A valuable resource for designers and a captivating glimpse into social, cultural, and corporate history.
